Sovremennaya Reklama I Studencheskaya Molodyezh' ebook
Sovremennaya Reklama I Studencheskaya Molodyezh' ebook
Sovremennaya Reklama I Studencheskaya Molodyezh' by Sagdatshin Riaz
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Author: Sagdatshin Riaz
Page Count: 60 pages
Published Date: 23 Jun 2011
Publisher: LAP Lambert Academic Publishing
Publication Country: United States
Language: Russian
Type: Pdf
ISBN: 9783844350142
File size: 32 Mb
Download Link: Sovremennaya Reklama I Studencheskaya Molodyezh'
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Sotsial'no-politicheskie i ekonomicheskie protsessy poslednikh desyatiletiy priveli k smene kul'turno-dukhovnykh tsennostey i zhiznennykh orientirov vsekh sotsial'nykh grupp i sloev obshchestva. Naibolee sil'no dannye protsessy proyavlyayutsya v molodezhnoy srede. Avtor obrashchaet vnimanie na dostatochno ser'eznuyu problemu sovremennosti - vliyanie reklamy na studencheskuyu molodezh'.Tema v usloviyakh vliyaniya novoy rossiyskoy deystvitel'nosti predstavlyaetsya dostatochno aktual'noy. Problemy sotsializatsii studencheskoy molodezhi vyzyvayut ne tol'ko issledovatel'skiy, no i obshchestvennyy interes. Izuchenie avtorom uzkogo segmenta potrebitel'skogo rynka - studencheskoy molodezhi - daet vozmozhnost' rassmotret' modeli povedeniya dannoy sotsial'noy gruppy pod vozdeystviem reklamnoy sredy. Takim obrazom v rabote reshaetsya ne tol'ko teoretiko-metodologicheskie problemy, svyazannye s izucheniem takikh ponyatiy kak reklamnye stereotipy, tsennostno-motivatsionnaya sostavlyayushchaya reklamnoy informatsii, vliyanie reklamy na potrebnosti molodezhi, no i prakticheskie, natselennye na poluchenie sotsiologicheskoy informatsii v gorodskom prostranstve o putyakh i vozmozhnostyakh upravleniya protsessom vliyaniya reklamy na studencheskuyu molodezh'.
Read online Sovremennaya Reklama I Studencheskaya Molodyezh' Buy Sovremennaya Reklama I Studencheskaya Molodyezh' Download Sovremennaya Reklama I Studencheskaya Molodyezh' ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Sovremennaya Reklama I Studencheskaya Molodyezh'
Sovremennaya Reklama I Studencheskaya Molodyezh' by Sagdatshin Riaz
Author: Sagdatshin Riaz
Page Count: 60 pages
Published Date: 23 Jun 2011
Publisher: LAP Lambert Academic Publishing
Publication Country: United States
Language: Russian
Type: Pdf
ISBN: 9783844350142
File size: 32 Mb
Download Link: Sovremennaya Reklama I Studencheskaya Molodyezh'
---------------------------------------------------------------
Sotsial'no-politicheskie i ekonomicheskie protsessy poslednikh desyatiletiy priveli k smene kul'turno-dukhovnykh tsennostey i zhiznennykh orientirov vsekh sotsial'nykh grupp i sloev obshchestva. Naibolee sil'no dannye protsessy proyavlyayutsya v molodezhnoy srede. Avtor obrashchaet vnimanie na dostatochno ser'eznuyu problemu sovremennosti - vliyanie reklamy na studencheskuyu molodezh'.Tema v usloviyakh vliyaniya novoy rossiyskoy deystvitel'nosti predstavlyaetsya dostatochno aktual'noy. Problemy sotsializatsii studencheskoy molodezhi vyzyvayut ne tol'ko issledovatel'skiy, no i obshchestvennyy interes. Izuchenie avtorom uzkogo segmenta potrebitel'skogo rynka - studencheskoy molodezhi - daet vozmozhnost' rassmotret' modeli povedeniya dannoy sotsial'noy gruppy pod vozdeystviem reklamnoy sredy. Takim obrazom v rabote reshaetsya ne tol'ko teoretiko-metodologicheskie problemy, svyazannye s izucheniem takikh ponyatiy kak reklamnye stereotipy, tsennostno-motivatsionnaya sostavlyayushchaya reklamnoy informatsii, vliyanie reklamy na potrebnosti molodezhi, no i prakticheskie, natselennye na poluchenie sotsiologicheskoy informatsii v gorodskom prostranstve o putyakh i vozmozhnostyakh upravleniya protsessom vliyaniya reklamy na studencheskuyu molodezh'.
Read online Sovremennaya Reklama I Studencheskaya Molodyezh' Buy Sovremennaya Reklama I Studencheskaya Molodyezh' Download Sovremennaya Reklama I Studencheskaya Molodyezh' ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Sovremennaya Reklama I Studencheskaya Molodyezh'